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We now live in an age where our customers are more educated about our product than ever before. Marketing Column Deana Scott Casino.


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Top companies are now using the various data sources to understand holistically the customer journey and then driving activities to increase the value from the.


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Gene Lee, the chief analytics officer at Caesars Entertainment, divides it into two categories: customer and product. On the one hand, casino.


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According to the study curated by 3radical, the major trend for will be operators investing in the customer journey and audience.


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The second key trend will be investment in lower-stake game propositions from operators. Expect to see lower-stake game propositions come into the fore, with operators offering players a compelling reason to return on a daily basis. This will likely become a reality later in , or early in the following year. The study, curated by 3radical, has taken findings and predictions from industry leaders around the world to reveal which direction the gambling and online gaming industry is set to go in The key trends moving into the new year, as well as a short description of why each will come into fruition, are as follows:. A leading audience engagement company has revealed the trends for the gambling industry moving into The key trend for the New Year will be operators investing in the customer journey and audience understanding, in order to keep players engaged for longer to boost conversion and retention. Investment in the customer journey from operators to boost conversion and retention, and lower-stake game propositions are the two key trends to watch out for moving into the New Year. It has never been more important for operators to retain players, and these investments are both focused on retention, and keeping each player on the site, safely, for longer — both go hand in hand.{/INSERTKEYS}{/PARAGRAPH} Operators will also be focused on capturing additional first party data. {PARAGRAPH}{INSERTKEYS}By Mairead Finlay. However, as we move into we can expect operators to begin to see the demands from the regulator and the public, in terms of legislation and problem gambling, as an opportunity that some will grab wholeheartedly.